Why content matters for SEO [Infographic]

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If you’ve ever wondered how content can boost a brand’s SEO value, look no further than this infographic courtesy of Brafton.

As marketers roll out their content marketing strategies this year there is a lot to consider: major search engines now use social media activity as signals when ranking content; Google’s Panda algorithm will either help or hurt a content strategy depending on execution; and brands need to rely more on story-telling (a big part of why we think coverage is important).

Some notable facts that jump out:

  • 61% of consumers are more likely to purchase goods from businesses that offer custom content
  • 1 in 5 social media messages include a link to content
  • 92% of marketers say content creation is very or somewhat effective for SEO
  • 60% of business decision makers say branded content helps them make better product decisions
  • 27 million pieces of online content are shared every day
See more below:

Brafton's Infographic: Why Content for SEO?

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Chris Hogg

Chris Hogg

Vice President, Content & Coverage at /newsrooms
Chris is the Co-Founder and Vice President of Content & Coverage at /newsrooms where he is responsible for strategic and publishing teams who build content marketing and live event coverage for brands. Chris is an entrepreneur with more than a decade of experience in digital media, social media and broadcasting. He has a deep passion for innovation and disruptive, high-growth businesses where technology and digital media intersect.
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