Welcome to the content arms race

0 Shares Twitter 0 LinkedIn 0 Facebook 0 Google+ 0 Email -- 0 Shares ×

Welcome to the content arms race24hrs. Multiple time zones. Permanent beta. FIGHT OR FLEE?

CNN revolutionized news coverage in 1980 by drawing the world into the flow of a 24-hour news cycle. This has reshaped our understanding, consumption and continuous connection to media and content.

The Internet blossomed about a decade later, followed by the rise of social media. Suddenly there was a volume of voices and immediacy, amplified by emerging and powerful social media networks.

As mobile and continuous engagement became the new normal, /newsrooms began thinking about how “networks” could become the foundation to sustain a continuous content marketing company. So here we are.

Social media networks are reshaping how brands maintain their presence, voice and value.

Audiences alternate between being indifferent, strident, and ravenous. Content has become the currency of your brand’s relationship with the public, creating pressure to produce content continuously. And with audiences forcing engagement on multiple social media platforms, brands must be geared for intelligent interaction.

The days of handing content over to “the intern” are done. Success means being in the game, with sense and sophistication, and being always on.

0 Shares Twitter 0 LinkedIn 0 Facebook 0 Google+ 0 Email -- 0 Shares ×
The following two tabs change content below.
Sabaa Quao
I am a career entrepreneur, business strategist, and creative director with a passion for emerging platforms in the digital media and marketing space. I believe that creativity is the most valuable resource on the planet. As president and founder of /newsrooms, I am responsible for strategic and creative teams that generate social media content and marketing conversion for companies intent on leading in their business categories.
Subscribe to our newsletter!
By subscribing, you will receive our latest blog posts and company news directly in your email inbox.