CNN revolutionized news coverage in 1980 by drawing the world into the flow of a 24-hour news cycle. This has reshaped our understanding, consumption and continuous connection to media and content.
The Internet blossomed about a decade later, followed by the rise of social media. Suddenly there was a volume of voices and immediacy, amplified by emerging and powerful social media networks.
As mobile and continuous engagement became the new normal, /newsrooms began thinking about how “networks” could become the foundation to sustain a continuous content marketing company. So here we are.
Social media networks are reshaping how brands maintain their presence, voice and value.
Audiences alternate between being indifferent, strident, and ravenous. Content has become the currency of your brand’s relationship with the public, creating pressure to produce content continuously. And with audiences forcing engagement on multiple social media platforms, brands must be geared for intelligent interaction.
The days of handing content over to “the intern” are done. Success means being in the game, with sense and sophistication, and being always on.
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