Continuous marketing is a new reality for companies and brands engaged in social media.
As we have now all experienced first hand, personally and professionally, the social media conversation never stops. Multiple conversations over multiple social media channels delivered using multiple media — sustaining that effort is no easy feat.
/newsrooms is built as a proxy that companies can plug into to help in their continuous marketing effort. This is the tip of the iceberg and we’re starting to understand the depth and breadth of building a network — first nationally and now internationally — to meet that client need.
21 Days of /newsrooms Continuous Marketing
What is the volume and intensity of activity in a typical 21-day period at /newsrooms? Take a look. As you will see, the density of projects and activity is intense.
Here’s what we accomplish during the 21-day period shown in the video:
- Content All Over the World: Our content from journalists, creative producers and subject matter experts originated in 19 countries.
- Mobile Coverage Teams: We deployed 4 coverage teams in 5 cities to do live event coverage just like a major news organization would cover breaking news.
- Big Interviews: We interviewed a finance minister, 3 company presidents and executives from Google, eBay, Canadian Tire and KPMG.
- Thousands of Interactions: Our editorial calendars generated thousands of interactions with each client’s audience on social media.
Throughout the entire period, we measure and learn from all that data and that makes our campaigns and the content we create sharper and continuously smarter.
From travel to liquefied natural gas to wearable tech, /newsrooms covers a wide range of topics. Our network of journalists, creative producers, analysts and marketers are tapped into what’s happening in the world, what’s relevant to audiences across many different industries. Ultimately we seek to fully understand how it all connects back to conversion.
As you read and watch /newsrooms’ overview of 21 days of activity, think about your business and what you accomplish in less than a month. You are probably sitting on valuable content that you are taking for granted.
If ever you chose to scale up to continuous marketing activity, that density of content starts to become increasingly important because content is now one of the valuable mediums of exchange between your brand and your desired audience.
All that content, all those interactions, think of it all as valuable data that will give you insights on what tips your social media driven audiences into being customers.
To learn more about /newsrooms, read another post from our 21 Days of Continuous Marketing series:
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