/newsrooms launches TechPORTFOLIO to cover economic value of startup ecosystems

TechPORTFOLIO

Startups have ended the industrial era and have become the net job creators in many major markets across the globe. To follow this disruptive change, /newsrooms has launched TechPORTFOLIO, a social media-driven destination that covers the economic value and financial benefit of startup ecosystems as they emerge locally, nationally and internationally. “TechPORTFOLIO will explore the […]

The Enterprise Augmented Reality Revolution Will be Live on Social Media

Women at ThingEvent Wearing VR Headset

It’s not often one gets to witness the birth of an entirely new era for an industry. And in fact, the rise of augmented reality in the enterprise will bring with it new developments in several industries, from manufacturing, to health care, retail and law enforcement. Recently, /newsrooms deployed a coverage team to Boston to […]

Oculus Rift and the Future of Content Marketing

Selin Sheppard

Every journalist and content creator should be assessing emerging technologies. Technology now affects how we tell stories and we’re about to cross new thresholds that will allow us to engage audiences in unique ways. Virtual reality (VR) is one of those technologies and thanks to platforms like Oculus Rift, the visions of VR pioneers like […]

Custom content spending in U.S. a $44 billion industry in 2012, up 9.2% from 2011

Annual spending for custom content in the U.S. reached $43.9 billion in 2012, a rise of 9.2 percent of 2011′s 40.2 billion, according to a new report. The study, published by the Custom Content Council (CCC), also found of the average overall marketing, advertising and communications budget, 39 percent of the funds were dedicated to […]

Sabaa Quao to take part in Future of Media event March 14 in Toronto

Sabaa Quao, President and Founder of /newsrooms, will be joining an esteemed line-up of speakers at the upcoming Future of Media on March 14, 2013 at Toronto’s Drake Hotel Underground. Future of Media events, produced by Digital Journal Inc., are panel discussions that explore how current trends, technologies, business practices and social media innovation affect […]

Brands need a new type of newsroom

This article originally appeared as a guest post on Digiday. Brands need newsrooms. But before we can agree or disagree on that statement we need to think differently about the definition of a brand newsroom. Much of the recent discussion suggests a brand newsroom is a place in which real-time marketing emerges during events; we […]

mesh partners with /newsrooms to provide event coverage & real-time content marketing for brands

mesh, Canada’s leading digital conference, and Digital Journal Inc. today announced a partnership to provide a newsroom for the 2013 mesh conference, which happens May 15 and 16 in Toronto.  mesh will leverage Digital Journal’s /newsrooms platform to provide real-time content and coverage for mesh13 attendees and sponsors. Focused on how the Web is evolving, […]

Why content matters for SEO [Infographic]

WhyContentForSEO_FINAL_2-750x2052.png

If you’ve ever wondered how content can boost a brand’s SEO value, look no further than this infographic courtesy of Brafton. As marketers roll out their content marketing strategies this year there is a lot to consider: major search engines now use social media activity as signals when ranking content; Google’s Panda algorithm will either […]