horror vacui: (from Latin “fear of empty space”)

The 24-hour news cycle created a vacuum. In physics, horror vacui (more commonly stated as ‘Nature abhors a vacuum.’), which helps to explain why we’re seeing so much non-news from broadcast and cable news outlets. Ottawa high school students to be breathalyzed at prom; Dead whales may explode; IKEA giving out lint rollers before Raptors […]

Expressly Built for Brands

The opportunity for brands to engage with existing and prospective customers has never been better. We launched /newsrooms in 2012 with the specific goal of helping brands act on this opportunity and develop a true advantage through content, coverage and conversion. /newsrooms is built around combined expertise in marketing, news coverage and publishing. We build […]

Welcome to the content arms race

24hrs. Multiple time zones. Permanent beta. FIGHT OR FLEE? CNN revolutionized news coverage in 1980 by drawing the world into the flow of a 24-hour news cycle. This has reshaped our understanding, consumption and continuous connection to media and content. The Internet blossomed about a decade later, followed by the rise of social media. Suddenly […]

Custom content spending in U.S. a $44 billion industry in 2012, up 9.2% from 2011

Annual spending for custom content in the U.S. reached $43.9 billion in 2012, a rise of 9.2 percent of 2011′s 40.2 billion, according to a new report. The study, published by the Custom Content Council (CCC), also found of the average overall marketing, advertising and communications budget, 39 percent of the funds were dedicated to […]

Sabaa Quao to take part in Future of Media event March 14 in Toronto

Sabaa Quao, President and Founder of /newsrooms, will be joining an esteemed line-up of speakers at the upcoming Future of Media on March 14, 2013 at Toronto’s Drake Hotel Underground. Future of Media events, produced by Digital Journal Inc., are panel discussions that explore how current trends, technologies, business practices and social media innovation affect […]