Building Authority for Brands in Regulated Industries Using Social Media

Man speaks into camera on a street in downtown Manhattan

#Risk. #Compliance. #Privacy. Regulation. Data protection. #B2B brands still worry a lot about the content on their social media channels. On top of these considerations is the perception that social media isn’t an ideal platform for engaging in serious conversations. Smart brands are pushing aside these misperceptions. In the last two years, /newsrooms has worked […]

Testing Cinemagraphs

Journalism Cinemagraph

  /newsrooms is constantly experimenting with tools and approaches to tell compelling stories on social media. Right now we’re excited about cinemagraphs. A blend of video and still photography, cinemagraphs give the illusion of motion with the contrast of a static frame. According to Flixel, the makers of Cinemagraph Pro, cinemagraphs get viewed, on average, […]

Putting a lens on Twitter’s Periscope

Periscope on iPhone

/newsrooms is constantly looking at how new platforms can help us build social media-driven content for brands. The pace of innovation around apps, tools, and tech ensures there’s always something new on the horizon for us to consider. We’re often in discussions around how new apps work, what creative opportunities a new platform might provide, […]

Storytelling meets analytics at #MRIA15

This year’s Market Research and Intelligence Association (MRIA) conference in Toronto focused on storytelling, especially for analysts who were urged to think about how data and insights are presented to others. As director of analytics and insights for /newsrooms, I wanted to leave the event with an idea that could benefit everyone. What I noticed, […]

Story meetings


/newsrooms’ story meetings are intense discussions. Everyone has to show up prepared. This is where subject matter expertise collides with data, which then must co-exist under the umbrella of a creative, organizing idea. The process is very similar to what you would encounter if you got access to an editorial meeting at the BBC, Bloomberg, […]

Oculus Rift and the Future of Content Marketing

Selin Sheppard

Every journalist and content creator should be assessing emerging technologies. Technology now affects how we tell stories and we’re about to cross new thresholds that will allow us to engage audiences in unique ways. Virtual reality (VR) is one of those technologies and thanks to platforms like Oculus Rift, the visions of VR pioneers like […]

horror vacui: (from Latin “fear of empty space”)

The 24-hour news cycle created a vacuum. In physics, horror vacui (more commonly stated as ‘Nature abhors a vacuum.’), which helps to explain why we’re seeing so much non-news from broadcast and cable news outlets. Ottawa high school students to be breathalyzed at prom; Dead whales may explode; IKEA giving out lint rollers before Raptors […]

Expressly Built for Brands

The opportunity for brands to engage with existing and prospective customers has never been better. We launched /newsrooms in 2012 with the specific goal of helping brands act on this opportunity and develop a true advantage through content, coverage and conversion. /newsrooms is built around combined expertise in marketing, news coverage and publishing. We build […]