Building Authority for Brands in Regulated Industries Using Social Media

Man speaks into camera on a street in downtown Manhattan

#Risk. #Compliance. #Privacy. Regulation. Data protection. #B2B brands still worry a lot about the content on their social media channels. On top of these considerations is the perception that social media isn’t an ideal platform for engaging in serious conversations. Smart brands are pushing aside these misperceptions. In the last two years, /newsrooms has worked […]

Expressly Built for Brands

The opportunity for brands to engage with existing and prospective customers has never been better. We launched /newsrooms in 2012 with the specific goal of helping brands act on this opportunity and develop a true advantage through content, coverage and conversion. /newsrooms is built around combined expertise in marketing, news coverage and publishing. We build […]

Brands need a new type of newsroom

This article originally appeared as a guest post on Digiday. Brands need newsrooms. But before we can agree or disagree on that statement we need to think differently about the definition of a brand newsroom. Much of the recent discussion suggests a brand newsroom is a place in which real-time marketing emerges during events; we […]

Open Research: How Complex Companies Scale Social Business

Social media is powerful but it can be quite complex for companies looking to leverage it at scale. For CMOs, marketing execs and organizations looking to understand what works and what doesn’t, a useful resource is the open research paper embedded below. Jeremiah Owyang and Andrew Jones of Altimeter Group, say, “The interesting thing about this research […]

Why brands are embracing content marketing [Infographic]

Why should brands turn to content marketing? What makes branded content more appealing to consumers than traditional advertising? Are marketing budgets growing? These answers, and many more, are answered in this data-heavy infographic from Marketo. Content marketing continues to be a growing trend for brands and marketers looking to engage consumers in a more meaningful […]