/newsrooms launches TechPORTFOLIO to cover economic value of startup ecosystems

TechPORTFOLIO

Startups have ended the industrial era and have become the net job creators in many major markets across the globe. To follow this disruptive change, /newsrooms has launched TechPORTFOLIO, a social media-driven destination that covers the economic value and financial benefit of startup ecosystems as they emerge locally, nationally and internationally. “TechPORTFOLIO will explore the […]

The Next Revolution: “IoT” and AR in the Enterprise

Man Wearing Virtual Reality Headset

Another industrial revolution is underway. As the Internet of Things starts to drive manufacturing enterprises, the production of a “thing” no longer stops at the end of the assembly line. Companies now make devices that can change throughout their life cycles. The IoT blurs the lines between product, service and data, a phenomenon with powerful […]

Millennials and Cars

Hillary Doyle with /newsrooms

Millennials share cars, they don’t buy them. True or false? /newsrooms correspondent Hilary Doyle gets into the numbers and facts at #CIAS2016. You may be surprised how this next generation is flexing its purchasing power. Sharing’s good for cookies, not so much for cars. Watch the video.

The Enterprise Augmented Reality Revolution Will be Live on Social Media

Women at ThingEvent Wearing VR Headset

It’s not often one gets to witness the birth of an entirely new era for an industry. And in fact, the rise of augmented reality in the enterprise will bring with it new developments in several industries, from manufacturing, to health care, retail and law enforcement. Recently, /newsrooms deployed a coverage team to Boston to […]

Building Authority for Brands in Regulated Industries Using Social Media

Man speaks into camera on a street in downtown Manhattan

#Risk. #Compliance. #Privacy. Regulation. Data protection. #B2B brands still worry a lot about the content on their social media channels. On top of these considerations is the perception that social media isn’t an ideal platform for engaging in serious conversations. Smart brands are pushing aside these misperceptions. In the last two years, /newsrooms has worked […]

Star Wars Revenue: Disney’s New Hope

Rob Delaney with Newsrooms

Updated 21Jan16 Disney’s ESPN faces another challenge, and this time it’s not cord cutting. Facebook is moving into sports content. According to re/code, Facebook users will be able to get “play-by-play updates, live stats and expert commentary … all inside of Facebook.” This social media sports content can only put more pressure on ESPN, which […]

Putting a lens on Twitter’s Periscope

Periscope on iPhone

/newsrooms is constantly looking at how new platforms can help us build social media-driven content for brands. The pace of innovation around apps, tools, and tech ensures there’s always something new on the horizon for us to consider. We’re often in discussions around how new apps work, what creative opportunities a new platform might provide, […]

Storytelling meets analytics at #MRIA15

This year’s Market Research and Intelligence Association (MRIA) conference in Toronto focused on storytelling, especially for analysts who were urged to think about how data and insights are presented to others. As director of analytics and insights for /newsrooms, I wanted to leave the event with an idea that could benefit everyone. What I noticed, […]

Story meetings

bostoninnovation

/newsrooms’ story meetings are intense discussions. Everyone has to show up prepared. This is where subject matter expertise collides with data, which then must co-exist under the umbrella of a creative, organizing idea. The process is very similar to what you would encounter if you got access to an editorial meeting at the BBC, Bloomberg, […]