Custom content spending in U.S. a $44 billion industry in 2012, up 9.2% from 2011

Annual spending for custom content in the U.S. reached $43.9 billion in 2012, a rise of 9.2 percent of 2011′s 40.2 billion, according to a new report. The study, published by the Custom Content Council (CCC), also found of the average overall marketing, advertising and communications budget, 39 percent of the funds were dedicated to […]

Brands need a new type of newsroom

This article originally appeared as a guest post on Digiday. Brands need newsrooms. But before we can agree or disagree on that statement we need to think differently about the definition of a brand newsroom. Much of the recent discussion suggests a brand newsroom is a place in which real-time marketing emerges during events; we […]

Time for brands to pounce on real-time marketing

Brands are racing to adapt to social media’s new shift in terrain. It’s not enough to react the next day to breaking news and trends. The savviest brands will pounce on opportunity minutes after a momentous event rockets across the world — from Oreo’s response to the Super Bowl power outage, to Pepsi jumping up […]

mesh partners with /newsrooms to provide event coverage & real-time content marketing for brands

mesh, Canada’s leading digital conference, and Digital Journal Inc. today announced a partnership to provide a newsroom for the 2013 mesh conference, which happens May 15 and 16 in Toronto.  mesh will leverage Digital Journal’s /newsrooms platform to provide real-time content and coverage for mesh13 attendees and sponsors. Focused on how the Web is evolving, […]

Why brands are embracing content marketing [Infographic]

Why should brands turn to content marketing? What makes branded content more appealing to consumers than traditional advertising? Are marketing budgets growing? These answers, and many more, are answered in this data-heavy infographic from Marketo. Content marketing continues to be a growing trend for brands and marketers looking to engage consumers in a more meaningful […]

Why content matters for SEO [Infographic]

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If you’ve ever wondered how content can boost a brand’s SEO value, look no further than this infographic courtesy of Brafton. As marketers roll out their content marketing strategies this year there is a lot to consider: major search engines now use social media activity as signals when ranking content; Google’s Panda algorithm will either […]