The 24-hour news cycle affected businesses and consumers in ways that we might not have anticipated. News and journalism felt an immediate impact, but as it turns out, the marketing business is confronting a similar upheaval.
Annual spending for custom content in the U.S. reached $43.9 billion in 2012, a rise of 9.2 percent of 2011′s 40.2 billion, according to a new report. The study, published by the Custom Content Council (CCC), also found of the average overall marketing, advertising and communications budget, 39 percent of the funds were dedicated to […]
This article originally appeared as a guest post on Digiday. Brands need newsrooms. But before we can agree or disagree on that statement we need to think differently about the definition of a brand newsroom. Much of the recent discussion suggests a brand newsroom is a place in which real-time marketing emerges during events; we […]
Brands are racing to adapt to social media’s new shift in terrain. It’s not enough to react the next day to breaking news and trends. The savviest brands will pounce on opportunity minutes after a momentous event rockets across the world — from Oreo’s response to the Super Bowl power outage, to Pepsi jumping up […]
mesh, Canada’s leading digital conference, and Digital Journal Inc. today announced a partnership to provide a newsroom for the 2013 mesh conference, which happens May 15 and 16 in Toronto. mesh will leverage Digital Journal’s /newsrooms platform to provide real-time content and coverage for mesh13 attendees and sponsors. Focused on how the Web is evolving, […]
Why should brands turn to content marketing? What makes branded content more appealing to consumers than traditional advertising? Are marketing budgets growing? These answers, and many more, are answered in this data-heavy infographic from Marketo. Content marketing continues to be a growing trend for brands and marketers looking to engage consumers in a more meaningful […]
If you’ve ever wondered how content can boost a brand’s SEO value, look no further than this infographic courtesy of Brafton. As marketers roll out their content marketing strategies this year there is a lot to consider: major search engines now use social media activity as signals when ranking content; Google’s Panda algorithm will either […]