Ad Blocking, Virtual Reality, Dark Social: What brands need to know for 2016

Ad Blocking, VR and Dark Social for 2016

The pace of change in media is accelerating and the stakes are higher than ever. Don’t look back, instead focus smartly on the year ahead. Here are 3 top trends and issues to keep in mind as the calendar rolls into 2016. Block that ad One of the most disruptive technologies to hit the media […]

Why real-time marketing
will be essential as social analytics improve

A new report from eMarketer stresses the need for real-time marketing, across various industries. The report says Cisco, Dell, Discovery Communications, H&R Block, McDonald’s, SAP, Sprint Nextel “are rapidly creating content that drives more response and engagement, making on-the-fly changes to marketing plans and developing marketing initiatives around topics and events that are trending on social media.” […]

Top 10 predictions for what Chief Marketing Officers need to do in 2013

Shifting to a mobile-first strategy. Making sure older CRM systems are replaced. Ensuring half of all marketing hires will require technical backgrounds. These are some of the predictions IDC laid out in a new report during its webinar 2013 Chief Marketing Officer Predictions: Today’s CMO Becomes Master of Data. “The challenge for the CMO is […]