Star Wars Revenue: Disney’s New Hope

Rob Delaney with Newsrooms

Updated 21Jan16 Disney’s ESPN faces another challenge, and this time it’s not cord cutting. Facebook is moving into sports content. According to re/code, Facebook users will be able to get “play-by-play updates, live stats and expert commentary … all inside of Facebook.” This social media sports content can only put more pressure on ESPN, which […]

Testing Cinemagraphs

Journalism Cinemagraph

  /newsrooms is constantly experimenting with tools and approaches to tell compelling stories on social media. Right now we’re excited about cinemagraphs. A blend of video and still photography, cinemagraphs give the illusion of motion with the contrast of a static frame. According to Flixel, the makers of Cinemagraph Pro, cinemagraphs get viewed, on average, […]

Putting a lens on Twitter’s Periscope

Periscope on iPhone

/newsrooms is constantly looking at how new platforms can help us build social media-driven content for brands. The pace of innovation around apps, tools, and tech ensures there’s always something new on the horizon for us to consider. We’re often in discussions around how new apps work, what creative opportunities a new platform might provide, […]

Why real-time marketing
will be essential as social analytics improve

A new report from eMarketer stresses the need for real-time marketing, across various industries. The report says Cisco, Dell, Discovery Communications, H&R Block, McDonald’s, SAP, Sprint Nextel “are rapidly creating content that drives more response and engagement, making on-the-fly changes to marketing plans and developing marketing initiatives around topics and events that are trending on social media.” […]

Brands need a new type of newsroom

This article originally appeared as a guest post on Digiday. Brands need newsrooms. But before we can agree or disagree on that statement we need to think differently about the definition of a brand newsroom. Much of the recent discussion suggests a brand newsroom is a place in which real-time marketing emerges during events; we […]

Open Research: How Complex Companies Scale Social Business

Social media is powerful but it can be quite complex for companies looking to leverage it at scale. For CMOs, marketing execs and organizations looking to understand what works and what doesn’t, a useful resource is the open research paper embedded below. Jeremiah Owyang and Andrew Jones of Altimeter Group, say, “The interesting thing about this research […]

mesh partners with /newsrooms to provide event coverage & real-time content marketing for brands

mesh, Canada’s leading digital conference, and Digital Journal Inc. today announced a partnership to provide a newsroom for the 2013 mesh conference, which happens May 15 and 16 in Toronto.  mesh will leverage Digital Journal’s /newsrooms platform to provide real-time content and coverage for mesh13 attendees and sponsors. Focused on how the Web is evolving, […]

Why brands are embracing content marketing [Infographic]

Why should brands turn to content marketing? What makes branded content more appealing to consumers than traditional advertising? Are marketing budgets growing? These answers, and many more, are answered in this data-heavy infographic from Marketo. Content marketing continues to be a growing trend for brands and marketers looking to engage consumers in a more meaningful […]